The idea is that our hair isn't even meant to be shampooed, that the excess oil our scalp produces is only there BECAUSE we shampoo, and that the harmful chemicals in shampoo are absorbed into our scalp and blood stream. Also, when you shampoo, your hair gets more damaged and has a harder time growing.
Basically what happens is that you stop shampooing and you start using natural hair cleansers instead. Your hair will have an adjustment phase where it finds a balance of oils (called the icky phase) and once your oils are balanced, you are good to go. You will have nice clean hair that doesn't need shampoo anymore.
I guess you can lessen the adjustment phase by slowing incorporating this new method into your life. The slower you progress into "no poo", the less of a dramatic reaction you get, until you can finally stop shampooing altogether. First you may shampoo every other day and use a natural cleanser on the off days, slowly working it into your life.
I want to share with you what other people do instead of using shampoo.
Baking soda. Many people just use baking soda instead of shampoo. Take an empty bottle. Put one tablespoon of baking soda in the bottle. Add one cup of water. Now use this in place of shampoo. If you try this and your hair becomes too dry, use apple cider vinegar.
Herbal tea. Some people use an herbal tea rinse on their hair to make it softer, more shiny, and repair damage. It's a great natural conditioner.
Lemon juice. If your hair is really oily (which it will be during the transitional phase), try using pure lemon juice or lime juice to get rid of the greasy hair.
Coconut oil. Coconut oil can be used on just the ends to replace conditioner.
If you want to see pictures of how the "no poo" progression works, click here. This person shows week by week how their hair adjusted from extremely oily to completely normal. Your hair won't be this oily if you use natural hair cleansers and lemon juice. This person just went almost cold turkey.
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